The Client
Richmond Shire Council, Outback Queensland
Their Challenge
Richmond is strategically located mid-way between Townsville and Mount Isa. Its
world renowned marine fossil museum, Kronosaurus Korner, attracts thousands of
visitors annually, but only a small percentage of visitors stay overnight.
How we helped
- Identification of Dawn + Dusk experiences and product enhancements to encourage overnight stays
- Expanding the story of Richmond, based around it’s significant location of the Great Inland Sea, once lying under 40m of water
- Development of creative and annual marketing action plan
Team
Krista Hauritz and Megan Thompson Marketing. Graphic Design,VINK Publishing
Creative
