Richmond Tourism Strategy

The Client
Richmond Shire Council, Outback Queensland

Their Challenge
Richmond is strategically located mid-way between Townsville and Mount Isa. Its
world renowned marine fossil museum, Kronosaurus Korner, attracts thousands of
visitors annually, but only a small percentage of visitors stay overnight.

How we helped

  • Identification of Dawn + Dusk experiences and product enhancements to encourage overnight stays
  • Expanding the story of Richmond, based around it’s significant location of the Great Inland Sea, once lying under 40m of water
  • Development of creative and annual marketing action plan


Krista Hauritz and Megan Thompson Marketing. Graphic Design,VINK Publishing