The Client
Tourism & Events Queensland, Bundaberg North Burnett Tourism, Gladstone Area Promotion Ltd and Capricorn Enterprise.
Their Challenge
The Great Barrier Reef is synonymous with Cairns and Tropical North Queensland, however some of the most pristine diving locations, including Heron, Lady Elliot, Lady Musgrave and Great Keppel Islands are located off the coast of Bundaberg, Town of 1770, Gladstone and Yeppoon.
How we helped
- In-region industry consultation, online visitor survey of 360+ divers and research of world’s best dive destinations to identify tourism business operating issues and potential development and marketing opportunities
- Dive Southern Great Barrier Reef (SGBR) Discussion Paper
- Communications data base of Dive Industry
- Island & Dive Trail concept and copywriting of e-guide
Team
Krista Hauritz – consultation, visitor survey, Dive SGBR Discussion Paper, Island and Dive Trail development and copywriting of e-guide.
Sandra Garvin -Consulting – desk top dive research and world’s best dive destinations
Marketing Collateral
Island and Dive Trail brochure
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