Client
Cobb+Co Museum, Toowoomba
Their Challenge
Cobb+Co Museum, part of the Queensland Museum’s network, is open 7 days a week, hosting daily hands on activities and weekly events. Known for its collection of Cobb+Co Coaches, it was challenged by a limited budget and promoting multiple events to attract repeat visitation.
How we helped
- Annual marketing strategy, leveraging the destination’s 4 Seasons campaign by Southern Qld Country and Tourism & Events Qld
- Introduction of a seasonal menu at coffee shop
- Development of quarterly What’s On Guide, outlining all events in one guide, as opposed to separate marketing for every event
- Development of media partnerships, online advertising and You Tube event invites
Results
Record attendance at school holiday programs
Secured funding for 2014 Have A Go! Festival
Increased media profile
Marketing Collateral
School Holiday Programs
Have A Go! Festival Commercial
Get Lost in Space at Cobb+Co Museum Commercial